KitchenAid, Twitter, And How NOT To Use Social Media

You  may have heard of the tweet sent out on the KitchenAid Twitter feed on the evening of the first presidential debate a week ago or so. If not, let’s just say somebody’s looking for a new job, probably
in Fiji.

Your 2013 Online Marketing Plan Pt 3: Get In the Pool

Another column for Turn The Page. If you’re dying to read the other two they’re here. But it doesn’t affect the plot to just read this one.

As you examine your social media goals for 2013 you may feel like you’re making a plan and then watching it unfold. But the reality is that social media isn’t something you can just send out and then go back to work. It demands attention. And the kind of attention it wants is personal attention. Sort of like me.

Don't Kid Around With Social Media For Your Business

I write a weekly social media blog for Turn The Page Online Marketing. 

Social media can sometimes be a cringe inducing or eye-rolling term for small business owners. They know they need to be involved; having a social media presence is essential. Not having one is sort of like when my grandma refused to get a microwave because of “the rays”. It’s not a fad or a business tool that you can ignore. We’re sorry to tell you but social media is here to stay. And like a Kardashian it can’t be avoided.

Should You Vary Your Social Media Content?

Content is key and all that...

When managing your social media marketing plan it’s tempting to just throw up the same info in each outlet. I mean, what if you have a fabulous link that shows just how amazing The Snuggie really is, are why shouldn’t you post it on Facebook, Twitter and all the rest?

Five Social Media Blunders That Will Make You Laugh

I have fun writing my social media blog for Turn The Page Online Marketing. 

Launching the social media marketing efforts for your small business may seem like a giant leap into the unknown. Venturing into this murky, smoky sort of space that doesn’t have any boundaries or rules (or least rules you know about) and certainly nothing you’ve ever done before can be scary.

You probably think that all the big companies have this social media thing down pat, make no mistakes, and have junior executives holding laundry baskets to catch all the money their efforts are generating.